Olive Young Day Explained: 25th–27th Member Sale (2026)
If you follow Korean beauty accounts, you've probably seen "Olive Young Day" or 올영데이 pop up near the end of every month. It's real, it happens every month, and it's a different thing from the big Olive Young Sale. Here's what Olive Young Day actually is, who gets the discounts, and whether it's worth planning a Seoul shopping trip around it.
Olive Young Day (officially "Olive Day") runs on the 25th to the 27th of every month. It's a members' event: Korean Olive Young members get tier-based coupons, a handful of extra-discounted products and bonus points. Because the Korea membership needs a Korean ID, tourists usually miss the member perks. The big Olive Young Sale, four times a year, is the one everyone can use.
1What is Olive Young Day?
A 3-day members' event at the end of every month.
Olive Young calls it "Olive Day" (올리브 데이). Korean shoppers shorten it to 올영데이, which is where the English "Olive Young Day" comes from. Same event, three names.
CJ, Olive Young's parent company, describes it as a members' event to thank Olive Young's members and give them extra benefits. It has been running monthly since at least January 2023, when Korean news covered "the first Olive Day of the year."
About the sources: the best official source I found is a CJ newsroom article from March 2025, plus Korean news from 2023 and 2025. I couldn't find a 2026 press release. The 2026 dates below come from Korean shopper guides that tracked each month, and they all match the 25th to 27th pattern.
2Olive Young Day dates for the rest of 2026
Always the 25th to the 27th, whatever the weekday.
| Month | Olive Young Day |
|---|---|
| October 2026 | Oct 25 (Sun) – Oct 27 (Tue) |
| November 2026 | Nov 25 (Wed) – Nov 27 (Fri) |
| December 2026 | Dec 25 (Fri) – Dec 27 (Sun) |
These follow the monthly pattern. Olive Young announces each one in its Korea app shortly before, so check the app's event banner for the exact lineup.
3What's discounted on Olive Young Day?
Tier coupons, about 10 extra deals, and bonus points.
Per CJ's newsroom (March 2025) and a September 2025 news report, members get three kinds of perks:
- Tier coupons: a cart coupon added to your account automatically, with the size depending on your membership tier. Some months there's a bigger coupon to download from the event page instead.
- Olive deals: about 10 products across categories at a special price, and tier coupons can stack on top.
- Extra CJ ONE points: bonus points on purchases during the 3 days.
Here's the base tier coupon from the March 2025 Olive Day, the most recent official breakdown I found. Treat it as an example, since amounts can change month to month:
| Tier | Base coupon (March 2025) |
|---|---|
| Gold Olive | 15% off ₩40,000+ (max ₩20,000) |
| Black Olive | 12% off ₩40,000+ (max ₩20,000) |
| Green Olive | 10% off ₩30,000+ (max ₩20,000) |
| Pink Olive | ₩3,000 off ₩30,000+ |
| Baby Olive | ₩2,000 off ₩30,000+ |
In 2023, Korean news also reported tier-based free samples for members who bought in store, one per person while stocks lasted. Shopper guides from 2026 describe the coupons as app coupons plus cart coupons that you claim in the app's coupon box before checkout.
Shopper guides often say "up to 60% off" for Olive Young Day. That's a ceiling on a few items, not a store-wide discount, so don't expect everything to be cheaper.
If you have a Korea account, open the app's coupon box on the 25th and claim the Olive Day coupon before you shop. Coupons that sit unclaimed don't apply at the till.
4Can tourists use Olive Young Day?
Not the member perks, in most cases.
Olive Young Day is built around the Korea membership, and that membership asks for a Korea-issued ID such as an Alien Registration Card. A passport alone doesn't get you in, so most visitors can't receive the tier coupons or bonus points. More on that in my Olive Young membership guide.
Your Olive Young Global or Olive Young US account won't help either. Those are separate programs and don't work in Korean stores.
What still works for you on the 25th, or any day:
- Instant tax refund: ₩15,000+ on one receipt with your physical passport, about 5–8% back. See my tax refund guide.
- 5% off ₩100,000+ (max ₩20,000) for following Olive Young Global on social media, at participating stores.
- Regular shelf deals: 1+1 sets and the brand-of-the-month promotions run all month, membership or not.
Brands push hard during Olive Day because a big three days can lift their Olive Young ranking. That's also why, for some products, Olive Young ends up cheaper than the brand's own online store on those days. The catch: stores get packed, so expect a long line at the till.
5Olive Young Day vs the Olive Young Sale
The Sale is bigger and open to everyone.
The Olive Young Sale (올영세일) is the big one: about a week, four times a year, around the start of March, June, September and December. It often starts on the last day of the month before.
| Olive Young Day | Olive Young Sale | |
|---|---|---|
| How often | Every month | 4 times a year |
| Length | 3 days (25th–27th) | About 7 days |
| Who gets the deals | Mainly Korea members | Everyone (members get extra coupons) |
| Scale | Tier coupons plus about 10 deals | Wide sale prices across brands |
| Good for tourists? | Not much | Yes |
2026 Olive Young Sale dates so far: March 1–7, May 31–June 6, and August 30–September 5. The December 2025 sale ran November 30 to December 6, and the December 2026 dates aren't announced yet. Every date I've confirmed is in my Olive Young sale calendar 2026.
6When should you shop?
Tourists: aim for the Sale. Residents: the 25th is a good monthly top-up.
- Visiting Seoul: if your dates are flexible, overlap with an Olive Young Sale week. If not, don't rearrange your trip for Olive Young Day. You'll get the same tax refund and shelf deals on the 20th as on the 25th.
- Living in Korea with a membership: save routine restocks for the 25th to 27th and stack the tier coupon on an Olive deal or a 1+1.
- Wondering if Korea is cheaper at all? I compared real prices in Is Olive Young cheaper in Korea?
Don't trust a "60% off everything on Olive Young Day" post. The headline number covers a few items, and most of the savings sit in member coupons a tourist can't claim.
Final thoughts
Olive Young Day is a real monthly event on the 25th to the 27th, but it's a thank-you for Korean members, not a citywide sale. For visitors, the big Olive Young Sale plus the tax refund will save far more. If you live here, it's a nice little coupon to plan your restock around.
FAQ
When is Olive Young Day?
The 25th to the 27th of every month. In late 2026: October 25–27, November 25–27 and December 25–27.
Is the Olive Young Day sale for everyone?
No. CJ describes it as a members' event, and the coupons and bonus points go to Korea members. Regular shelf deals still apply to everyone.
Is Olive Young Day the same as the Olive Young Sale?
No. Olive Young Day is a 3-day monthly members' event. The Olive Young Sale is a week-long sale four times a year that anyone can shop.
Does Olive Young have a monthly sale?
Yes, Olive Young Day is the monthly one, plus a featured-brand promotion that runs through each month. The bigger sales come four times a year.
Can I use my Olive Young Global membership on Olive Young Day?
No. Olive Young Global and US memberships don't work in Korean stores.
- CJ Newsroom, "CJ올리브영, 25일부터 3일간 멤버십 회원 위한 '올리브 데이' 진행," March 24, 2025
- Insight, Olive Members benefits and monthly Olive Day, September 4, 2025; first Olive Day of 2023, January 20, 2023
- Korean shopper guides (unpa) on the January to September 2026 Olive Days; no 2026 Olive Young press release found
- CJ Newsroom and Korean news on the 2025 and 2026 Olive Young Sale dates
Event details change month to month. Spotted something outdated? Tell me.
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